aware Yet? Manifesto

awareYet? began as a guerilla marketing exercise during the Social Enterprise World Forum 2011 in Johannesburg. The campaign aimed to affix a sticker with the characteristic eyes of the campaign onto every participant at the event, in recognition of the youth unemployed in South Africa. This was a random and fun thing and reflects the position of the youth, which likes fun, and is subjected to random cruelty.

Youth unemployment is a world-wide problem and occurs for a number of reasons. In South Africa, an upper-middle earning country (World Economic Forum) — the richest country of continental Africa! – youth unemployment is a result of a complex interaction of dysfunctional social institutions, including mainly education and local government, that lead to a “no hope situation“ for the 15 – 29 year-olds. Manyof them are in fact characterised as “unemployable”. An outrageous category for any person!

Xhora Mouth JSS – bricks as benches

Toilets at Zwelenqaba SSS

These youths are legally obliged to attend sub-standard schooling, with educators who are all too willing to skip school, because of problems of lack of equipment, lack of materials, an undertone of violence, absenteeism, filthy toilets, teenage pregnancy and drugs. Educators feel unqualified to handle the disaster that unfolds before them every day and they become accepting of their dysfunctional environment as they feel powerless to change it. Such youths contribute to the terrible statistics of South African youth unemployment:

“The unemployment rate among those under the age of 25 years old is about 50 per cent, accounting for 30 per cent of total unemployment. Including those aged25 to 29 years old adds another million to the unemployed” (National Treasury 2011: 9).


Democratic revolution in Egypt

One can compare this to the unemployment rates in Northern African and Middle Eastern States: “Despite robust economic growth, youth unemployment rates in the Middle East are high, ranging from 20 to 30 percent in most countries in the region but exceeding 45 percent in some countries (e.g. Algeria and Iraq). Young people with secondary and post-secondary education face severe difficulties in securing employment mainly due to skills mismatches and long queuing for public sector jobs.” (Middle East Youth Initiative, 2011, visited 2011-04-28)

The eyes of the youth see change and are happy.

Energetic, unemployed youths turn in the best case to democratic activities, as witnessed in North Africa in early 2011. Here, fuelled by unemployment and enabled by ICTs youths went to the streets and won their rights in a humane and enabling manner. The region as a whole stands to gain much through their actions, their bravery and dignity.

On the other hand, unemployed youths can also try their hand at other things, such as violence and crime. “According to the United Nations Population Fund (1998:3), youth unemployment can drive many people into living outside the law both to survive and as a means of expressing dissatisfaction at the apparent neglect of their very existence.” (National Labour and Economic Development Institute, 2007). The co-existence of amazing wealth next to townships which lack even electricity, has quickly resulted in violence dominating the South African financial centre of Gauteng. The infamy of the violent crime in the region is second to none in the world.


The Village Scribe Association was founded in 2008 to investigate ways in which ICTs could advance development in mainly rural marginalised areas and to promote projects that implemented such methods.  What we have found in our years of investigation is that youth are the life and potential of such areas. Their energy and keen interest in ICTs and being connected to the rest of humanity and their peers through social networking is massive. They, like their North African brothers can lead a revolution, in rural and township areas.

This is why we developed the awareNet software and social network. Built for low-connectivity settings and mesh networks, awareNet equips learners with an appreciation for collaboration and teamwork at an early age. It harnesses their keen interest in ICTs and under the tutelage of trainers and champions, connects the youth with itself.

The world needs more socially aware enterprises to counter the imbalance in taking care of public goods that has overtaken the world in past decades. Adam Smith the original capitalist philosopher noted that market economies have little incentive to look after public goods such as clean air, or a strong vibrant environment for our youth. Only strong social values and faith in teamwork can redress the current imbalance.


  1. Like our aware Yet? facebook page and support this manifesto by joining our campaign.
  2. Support the introduction of awareNet at a school near you.
  3. Follow us on Twitter.
  4. Let us know what social enterprise ideas you have in the area of youth and let us join forces!

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